The first talk in a series was quite good enough to made us think a little bit about the way we live I should point out the most important message throughout the whole lecture and it was;
Eco-Effectiveness Vs Eco-Efficiency
what is Eco-Effectiveness and Eco-Efficiency ?
chemical scientist, Dr. Michael Braungart talked about these two in a very interesting and ordinary examples like, it's not efficient if you buy flowers for your girl friend to make her happy but it is definitely effective to escalate the relationship.
Dr. Braungart added Imagine you had to design the Industrial revolution in retrospect(20 Century). Your design parameters would probably look like this (though the people who created the revolution probably never intended it!)
– Put billions of pounds of toxic material into the air, water and soil every year
– Produce some materials so dangerous they will require constant vigilance by future generations
– Results in gigantic amounts of waste
– Creates prosperity by cutting down natural resources and then burying or burning them
– Erodes the diversity of species and cultural practices
If you had to tweak your design for the Industrial revolution to accommodate eco-efficiency, your design parameters would probably look like this…(Today)
– Release fewer pounds of toxic wastes into the air, soil and water every year
– Measure prosperity by less activity
– Meet the stipulations of thousands of complex regulations to keep people and natural systems from being poisoned too quickly
– Produce fewer materials that are so dangerous that they will require future generations to maintain constant vigilance while living in terror
– Result in smaller amounts of useless wastes
If you were to instead, design a system that is ECOEFFECTIVE what would your design parameters look like ? …(ASAP)
– Buildings that like trees produce energy
– Factories that produce effluents that are drinking water
– Products that, when their useful life is over, do not become useless waste, but can be tossed on the ground to decompose and become food
– A world of abundance, not of limits, pollution and waste
Ant Lessons
Interesting Ant Facts:
• Handle their own and other wastes safely
• Grow and harvest own food, while nurturing their environment
• Construct houses and storage facilities that can be truly recycled.
• Create disinfectants that are healthy and bio degradable
• Maintain soil health for the entire planet.
In fact In Cradle to Cradle, McDonough and Braungart argued that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.
Mehrdad E Borna
Eco-Effectiveness Vs Eco-Efficiency
what is Eco-Effectiveness and Eco-Efficiency ?
chemical scientist, Dr. Michael Braungart talked about these two in a very interesting and ordinary examples like, it's not efficient if you buy flowers for your girl friend to make her happy but it is definitely effective to escalate the relationship.
Dr. Braungart added Imagine you had to design the Industrial revolution in retrospect(20 Century). Your design parameters would probably look like this (though the people who created the revolution probably never intended it!)
– Put billions of pounds of toxic material into the air, water and soil every year
– Produce some materials so dangerous they will require constant vigilance by future generations
– Results in gigantic amounts of waste
– Creates prosperity by cutting down natural resources and then burying or burning them
– Erodes the diversity of species and cultural practices
If you had to tweak your design for the Industrial revolution to accommodate eco-efficiency, your design parameters would probably look like this…(Today)
– Release fewer pounds of toxic wastes into the air, soil and water every year
– Measure prosperity by less activity
– Meet the stipulations of thousands of complex regulations to keep people and natural systems from being poisoned too quickly
– Produce fewer materials that are so dangerous that they will require future generations to maintain constant vigilance while living in terror
– Result in smaller amounts of useless wastes
If you were to instead, design a system that is ECOEFFECTIVE what would your design parameters look like ? …(ASAP)
– Buildings that like trees produce energy
– Factories that produce effluents that are drinking water
– Products that, when their useful life is over, do not become useless waste, but can be tossed on the ground to decompose and become food
– A world of abundance, not of limits, pollution and waste
Ant Lessons
Interesting Ant Facts:
• Handle their own and other wastes safely
• Grow and harvest own food, while nurturing their environment
• Construct houses and storage facilities that can be truly recycled.
• Create disinfectants that are healthy and bio degradable
• Maintain soil health for the entire planet.
In fact In Cradle to Cradle, McDonough and Braungart argued that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.
Mehrdad E Borna
RSS Feed